Ladies get ready because later this month (next week in fact) Wrangler are launching its first collection of moisturising jeans – which prevent the dehydration effects that denim has on the skin. One style in particular are supposed to combat the effects of cellulite. Hallelujah! That's right, the brand have created what's possibly a moisturising miracle to all of our prayers.
This new denim range called Denim Spa promises to reduce cellulite while moisturising and soothing sensitive skin. During the manufacturing process, the jeans are sprayed with moisturising ingredients including passion fruit oil, rose hip oil, apricot kernel oil, monoi de Tahiti, squalene and Shea butter. When the jeans are worn, these hydrating properties are then transferred to the skin.
Lizzie Jagger in Wrangler campaign wearing Smooth Legs jeans
Lizzie Jagger – the face of Wrangler's latest Denim Spa range – commented on the effects while filming a campaign to promote the new styles:
“They definitely feel cooler than regular jeans. After a day of wearing them [on set] my legs feel great – they come out feeling more silky than usual.”
By the look of the campaign images (including and especially the one above), if those jeans can shape our thighs and butts like Lizzie Jagger's – they're worth every single penny!
The new collection comes in three finishes: Smooth Legs (the anti-cellulite model), Olive Extract (for moisurisation), and Aloe Vera (to soothe sensitive skin). They are available in three different skinny leg styles and priced at £85.
The shaping and smoothing effects of the Smooth Legs jeans are supposed to last for around 15 days wear (or the equivalent – 6-8 washes). A reload spray will then need to be applied with every wash – but this product is sold with the jeans.
This collection launches on 28th January 2013 and will be available on Asos.com. So girls if I were you, these new jeans seem like a real treat so save some of your payday cash and invest!
