I always use mascara (black, just like my eyeliner – a personal preference) but have often found it's the one bit of make-up I end up chopping and changing quite a lot. I'm not sure if that's down to me having lots of brands lying around in my make-up drawer so I tend to pull out the first one I reach for, or if it's due to the actual mascara themselves. One thing I have learned (the hard way) is that if you don't use mascara for a good amount of time, they will inevitably dry up – making them pretty useless and bin-worthy.
Last year I went to Vegas on a family trip and visited probably every Sephora store the state had to offer – a tradition my mum and I stick to wherever we go. I'd been looking to try Benefit's newest mascara, “They're Real” for a while but back home in London, I was surprised to find the product was sold out almost everywhere. I figured it must be popular, so still worth a shot to find it.
In Sephora they had a nifty little deal going on – buy the normal size and get a travel size free – HOW could I resist?! So without a second thought, I made my purchase.
Without a doubt, this is definitely the best mascara I've found in a long time (and trust me, if you saw the amount of make-up I own, you'd see what I mean). It's the first mascara I've found which doesn't clump, gives you an even coat, all while making your lashes look nice and long – something I've always liked.
Benefit even say the following about this product on their website:
Why we love it
They're real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!
With the confidence Benefit have in their own product, strengthened by the studies and testing they've already done, its no wonder this product sells. It's even recognised as the UK's no.1 best selling mascara – and they wouldn't be wrong!
You can pretty much buy this product worldwide either at Benefit counters, their own website, or even department stores and online retailers. So if you haven't already, it's certainly worth a try. In the UK, this product sells for £19.50, so it's not only a good product, it won't break the bank.
Click here to purchase it from the Benefit website.


I love this mascara! SLightly stubborn to take off at night but at least it lasts all day!
I have this mascara and it’s definitely one of the best ones out there.
– KW
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