After months of speculation and a drop in sales figures, high street retailer Marks & Spencer have revealed their latest group of ladies to head up their Spring/Summer 14 campaign.
Here’s the first shot:
The list of ladies who made the cut are:
Lulu Kennedy – Designer & Fashion Guru
Rachel Khoo – Chef, Writer and Broadcaster
Alek Wek – Supermodel, Activist & Artist
Rita Ora – Singer/Songwriter
Emma Thompson – Actress, Screenwriter & Author
Annie Lennox – OBE Singer/Songwriter & Human Rights Campaigner
Baroness Lawrence of Clarendon OBE – Campaigner & Life Peer
Roma Agrawal – Structural Engineer and Advocate for Technical Careers
Patrick Bousquet-Chavanne, M&S Executive Director Marketing and Business Development proudly comments:
Our Spring/Summer campaign is a celebration of style and accomplishment. These dynamic Leading Ladies represent the unique and diverse women of a modern Britain. hey are united in their extraordinary achievements but confident in their differences. Marks & Spencer is a democratic brand which is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way. M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success.
Shot by fashion photographer Annie Leibovitiz (who has been busy lately, having also shot the infamous Kimye Vogue cover) the M&S Collection will hit stores nationwide on 31st March 2014 – just one week today!
Within this latest collection, there are four main trends:
It’s great to see such a prestigious retailer celebrate and applaud the successes of such diverse women through this latest campaign. Following in the previous footsteps of the likes of Grace Coddington and Darcy Bussell, these ladies are set to boost M&S sales this season.